Post by account_disabled on Nov 15, 2023 3:48:09 GMT
It is simply impossible to stay close to the individual customer without some form of automation. Your customer base is probably simply too large for that. Social media platforms naturally already offer some possibilities for automation. For example, LinkedIn allows you to approach specific professions, and Facebook is strong in segmentation by interest. In other cases, a social advertising solution can offer a solution. Especially with more complex campaigns or when generating multiple creatives automatically.
For example, meal delivery company Deliveroo made smart use of this by promoting local restaurants to local residents via a social media campaign during the lockdown This gave the campaign a personal character, and precisely this photo editor automation gave the company a human face. With diligent manual work, however involved and well-intentioned that may sound, this would never have been possible. video player : : Use authentic content.
The use of stock material seems so tempting. For a few euros you have a technically perfect picture. Moreover, because of the huge range there is always something that fits. However, it is wise to be very sparing with stock material. It comes across as 'cold', anonymous and anything but authentic. Even when you do use your own photography or video, you have to watch out for authenticity. Don't show your products more beautiful or better than they are.
For example, meal delivery company Deliveroo made smart use of this by promoting local restaurants to local residents via a social media campaign during the lockdown This gave the campaign a personal character, and precisely this photo editor automation gave the company a human face. With diligent manual work, however involved and well-intentioned that may sound, this would never have been possible. video player : : Use authentic content.
The use of stock material seems so tempting. For a few euros you have a technically perfect picture. Moreover, because of the huge range there is always something that fits. However, it is wise to be very sparing with stock material. It comes across as 'cold', anonymous and anything but authentic. Even when you do use your own photography or video, you have to watch out for authenticity. Don't show your products more beautiful or better than they are.