Post by account_disabled on Dec 30, 2023 4:05:43 GMT
The Chinese New Year has begun and Adidas wanted to take advantage of this moment to launch a campaign full of energy and celebrities to promote its Originals brand . The campaign focuses on a limited edition coin that users can redeem on or off the network. To launch the message, they have created a television spot that uses special effects to tell stories of their famous stars who go through the Chinese New Year in the city. The colorful advertisement features well-known figures such as Jackson Yee, Eason Chan, Liu Yi Fei, Zhang Jun Ning and Wang Shen Di.
They all make up a diverse demographic of stars that help the ad attract a wide range of customers, according to Jing Daily. Adidas had already launched limited edition products related to the year of the Ox , like many Phone Number List other fashion and sportswear brands. The designs feature traditional emblems and icons from the stories and tradition of the Chinese New Year, but always with that sporty touch. With the campaign, users can earn Adidas "coins" if they make a purchase . The brand has decided to create virtual and physical currencies that link online and offline interactivity.
Thus, physical coins can be scanned with the Adidas application to discover an interactive game in which users have to achieve the wishes of the stars of the campaign to win prizes. Gamification and the approach to virtual connections is a widely used tactic today. This is a sensible action that has been complemented by a year in which many people's celebrations will be virtual . Brands were used to stories about people traveling long distances to be with family during the Chinese New Year campaign, but with COVID-19 in our lives, the message has changed and advertisers are now looking for new ways to connect, more emotionally, with consumers.
They all make up a diverse demographic of stars that help the ad attract a wide range of customers, according to Jing Daily. Adidas had already launched limited edition products related to the year of the Ox , like many Phone Number List other fashion and sportswear brands. The designs feature traditional emblems and icons from the stories and tradition of the Chinese New Year, but always with that sporty touch. With the campaign, users can earn Adidas "coins" if they make a purchase . The brand has decided to create virtual and physical currencies that link online and offline interactivity.
Thus, physical coins can be scanned with the Adidas application to discover an interactive game in which users have to achieve the wishes of the stars of the campaign to win prizes. Gamification and the approach to virtual connections is a widely used tactic today. This is a sensible action that has been complemented by a year in which many people's celebrations will be virtual . Brands were used to stories about people traveling long distances to be with family during the Chinese New Year campaign, but with COVID-19 in our lives, the message has changed and advertisers are now looking for new ways to connect, more emotionally, with consumers.